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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07110_Field_TCUM T675.txt
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1996-04-10
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735b
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Photograph, it was pointed out how the press photo in
particular had discouraged the really rich from the paths of
conspicuous consumption. The life of display that the photo
had taken from the rich, the movie gave to the poor with lavish
hand:
Oh, lucky, lucky me,
I shall live in luxury,
For I’ve got a pocketful of dreams.
The Hollywood tycoons were not wrong in acting on the
assumption that movies gave the American immigrant a means
of self-fulfillment without any delay. This strategy, however
deplorable in the light of the “absolute ideal good,” was
perfectly in accord with film form. It meant that in the l920s
the American way of life was exported to the entire world in